First Millennium Hair Design was founded in 2005 and established itself as a busy and successful hair dressing salon in Onehunga, Auckland. The F.M.K. concept evolved out of First Millennium Hair Design. In early 2011, our founder, Elnaz Johanrakshan tried keratin for the first time on her own hair. Elnaz experimented with different products and techniques and had tried every product in the market before picking the one she felt delivered the best results on her own hair. Having lived with frizzy, curly hair all her life and then having silky-smooth, straight, healthy-looking hair was a dream come true.
About the market
In 2017 New Zealanders spent over half a billion dollars at hairdressing salons. Based on our own experience, the demand for keratin is rapidly growing. In December 2013, F.M.K. employed only one stylist; by March 2018 we now employ over 12 staff at our three salons and still, we have more demand.
We know that keratin is relatively new, and at times, a misunderstood product with clients and even hair professionals not knowing how long the process takes (on average two hours). Prices in the New Zealand market range from $89.00 to $700.00 per treatment, and keratin can be used not just to straighten hair, but also in milder doses to condition hair and remove the dreaded frizz. We are confident that as people learn more about keratin and understand that it isn’t as expensive or time consuming as they’ve been told, the market will continue to expand.
Key benefits include:
Exclusive product range
This is just an introduction. For all the details on this opportunity, download and read our franchise brochure. If you have questions, or want to learn more, then fill in the form below and we’ll send you a hard copy and the associated pre-application form.